Photo: Sabrina Lantos/HBO
HOLLYWOOD STAR EXPLODES at the NHL, exposing the league’s SHAMELESS CASH GRAB from LGBTQ+ fans while maintaining a DEEPLY HOMOPHOBIC culture. François Arnaud, star of the viral hit Heated Rivalry, has launched a FIREBOMB of accusations, demanding the league “BACK IT UP WITH REAL-LIFE SHIT” after teams like the Boston Bruins brazenly use the show’s popularity to sell tickets. This is a league that BANNED Pride tape and jerseys just last year, a move so toxic they were forced into a partial reversal. Now, they’re CAUGHT RED-HANDED, cynically profiting from a gay love story they would have silenced a decade ago.
The HYPOCRISY is STAGGERING. Commissioner Gary Bettman ADMITS to binging the “spicy” series in one night, calling it “wonderful” even as his organization systematically ERASED visible LGBTQ+ support from the ice. This is not inclusivity; this is a CALCULATED, PR-DRIVEN HEIST. The NHL is HAPPY to take the MONEY from new queer fans flocking to Pride nights inspired by the show, but its history of banning symbols of solidarity reveals its TRUE, BIGOTED colors. They want the revenue WITHOUT the responsibility.
Arnaud’s BLISTERING call-out forces a horrifying question: is modern allyship just a PROFITABLE MARKETING PLOY? The evidence suggests a DAMNING yes. The league’s actions prove they view the LGBTQ+ community as a wallet to be tapped, not people to be respected. As teams shamelessly tag clips to drive sales, they are building their empires on a foundation of PINKWASHED LIES. This scandal exposes a chilling truth—your identity is now just another commodity for corporations to exploit and discard. The game is rigged, and YOU are the trophy they’re willing to break.




