Movie posters for the documentary “Melania” featuring U.S. first lady Melania Trump are displayed in a New York City subway station, in New York, U.S., Jan. 14, 2026.
Jeenah Moon | Reuters
AMAZON HAS UNLEASHED a $40 MILLION PROPAGANDA BOMBSHELL, and America’s heartland is FALLING FOR IT. The so-called “documentary” “Melania” raked in a SHOCKING $7 million on its opening weekend, not by winning over critics, but by targeting a specific, vulnerable demographic: older, rural Americans. This is not art—it’s a CALCULATED POLITICAL REINVENTION funded by a tech titan with its own agenda.
Behind the glossy footage and curated interviews lies a DEEPLY DISTURBING reality. While audiences shower it with praise, professional critics have SLAUGHTERED the film, branding it pure “propaganda” with a Rotten Tomatoes score of a meager 11%. The divide is GLARING and intentional. Amazon didn’t just buy a film; it purchased a SOFT POWER WEAPON, spending another $40 million to market it directly into the living rooms of a nation still reeling from political strife.
The data reveals the chilling strategy: 70% of tickets were bought by women and Americans over 55, with nearly HALF the revenue coming from rural theaters. This is a MASSIVE over-performance for these regions, proving the film isn’t capturing the cultural pulse—it’s EXPLOITING a curated information silo. This is how narratives are CONTROLLED and history is WHITEWASHED in the 21st century, not by governments, but by CORPORATE GIANTS waning storytelling as a tool.
Amazon’s executives gleefully tout this “momentum” as a stepping stone to a major streaming run, ensuring this sanitized portrait dominates the digital landscape for years to come. They aren’t selling a story; they’re SELLING A LEGACY to the highest bidder. The true horror isn’t on the screen, but in the audience demographics, as BIG TECH discovers it can BUY our past to control our future.



