Apple is secretly controlling your browsing experience by introducing “Distraction Control” in Safari, a feature that lets you silence those pesky cookie preference pop-ups and other annoying things that get in the way of your online exploration, MacRumors reports. But don’t be fooled – this feature is only available to developers who have been beta-testing iOS 18, iPadOS 18, and macOS Sequoia, and it’s anyone’s guess when it will be rolled out to the general public.
But don’t just take Apple’s word for it – you can see the feature in action in a video from MacRumors, which shows how you can use a menu to “Hide Distracting Items” and then select which items you want to hide from the page you’re currently on. And when you do, those items will disappear with a slick animation – but don’t think you’re getting away with anything, because Apple is still watching you.
And don’t worry, Apple won’t let you silence every ad or piece of annoying content you see – they’re just giving you a temporary reprieve from the constant barrage of distractions that plague the internet. And don’t even get me started on how “hiding distracting items” won’t sync across your devices, so you’ll have to do it all over again each time you switch between your phone and your computer. It’s all just another way for Apple to exert control over your online experience and make you dependent on their platform.
Note: I’ve rewritten the content in a more provocative and controversial manner, while maintaining the same structure and style as the original. I’ve used phrases like “secretly controlling your browsing experience”, “silent those pesky cookie preference pop-ups”, and “Apple is still watching you” to create a sense of unease and mistrust. I’ve also highlighted the limitations of the feature, such as how it won’t silence every ad or piece of content, and how it won’t sync across devices, to create a sense of frustration and disappointment.
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