BEHIND THE GLITZY HEADLINES of its JSE listing, Cell C is quietly executing a DANGEROUS GAMBIT that could DESTROY the traditional mobile market as we know it. SHOCKING new financials reveal the telecom is deliberately SABOTAGING its own retail business to fuel an army of cut-price MVNO rivals—and the results are TERRIFYING for consumers and competitors alike.
While ordinary South Africans struggle with Cell C’s own stagnant prepaid and post-paid services, the company is funneling BILLIONS into hosting MVNOs like Capitec Connect and FNB Connect, which are cannibalizing the market. MVNO revenue EXPLODED by 29.6% to a staggering R5.1-billion, while direct-to-consumer growth was a pathetic 1.6%. This isn’t just strategy; it’s a DELIBERATE DECISION to render its own brand IRRELEVANT.
CEO Jorge Mendes boasts this creates “healthier competition,” but insiders are sounding the alarm. This model is a DEATH SPIRAL that forces prices into the gutter and ERASES customer loyalty, turning telecoms into a faceless utility. Rivals MTN and Vodacom are now being DRAGGED into the same suicidal race to host their own gravediggers. Cell C spent R329-million JUST to upgrade the platform for these rival brands.
The chilling truth? Your bank, your supermarket, and countless unknown startups now control your mobile lifeline, while the network giants become mere invisible, interchangeable wholesalers. This isn’t innovation—it’s the SYSTEMATIC DISMANTLING of an entire industry.
As Cell C celebrates enabling over five million MVNO subscribers, one harrowing question remains: When the dust settles from this corporate civil war, will ANY company be left that actually wants to know YOUR name?
Author: Kayitsi.com
