The Climate Con game: How Startups are Profiteering off Your Guilt and Ignorance
You might think you’re doing your part in reducing carbon emissions, but the harsh reality is that the climate industry is ripe for exploitation. Startups peddling carbon accounting and emissions management platforms are making a killing, preying on your guilt and ignorance of the issue.
Take Root, for instance. This startup claims to "help food and beverage companies collect primary data on their agricultural supply chains"… yeah, right. In reality, it’s just a fancy way of saying they’re mining your data to sell to companies who want to appear eco-friendly while actually doing nothing to reduce emissions.
Root’s platform is a smoke and mirrors operation, promising a "tailored score" for suppliers based on their farm data. Sounds impressive, but what does that even mean? It’s just another way to make you feel good while ignoring the real issue of agricultural emissions.
And don’t even get me started on the so-called "emissions hotspots" they claim to reveal. It’s just a bunch of numbers generated by their algorithm, designed to manipulate your emotions and make you part with your hard-earned cash. But what about the real, genuine effort required to reduce emissions?
Meanwhile, the real culprits of climate change – the corporations and governments accountable for the majority of emissions – remain unscathed. It’s business as usual, with startups profiting off your concern and inertia.
The truth is, the climate con game is a multi-billion-dollar industry, and Root is just one tiny cog in the machine. Wake up, sheeple!
