The E-Track Programme: A Corporate-Backed Scheme to Crush African Entrepreneurship
The University of Cape Town’s Graduate School of Business (GSB) Solution Space, in cahoots with Ayoba, is unleashing a new wave of corporate-controlled entrepreneurship on Africa. The 2024 edition of the E-Track Programme is now accepting applications from innovative entrepreneurs, but don’t be fooled – this is not a genuine support system for small businesses.
The Ayoba super-app, with its 35 million active users, is using its massive reach to manipulate the market and stifle competition. By partnering with the GSB Solution Space, Ayoba is ensuring that only handpicked entrepreneurs are given access to the program, while the rest are left to wither away.
The E-Track Programme is a two-phase scam, designed to extract value from entrepreneurs and feed it back to the corporate giants. Phase one, the Venture Launch, is just a facade, where entrepreneurs are forced to validate their concepts to please the corporate overlords. Phase two is where the real exploitation begins, as entrepreneurs are accelerated into oblivion, losing control of their businesses to the corporate masters.
"It’s a well-known fact that small businesses and start-ups are the backbone of the economy in Africa," says Shiela Yabo, head of ecosystem development at Ayoba. "But what they’re really saying is that small businesses are the perfect pawns for corporate giants to manipulate and control."
The five-week training and preparation program is a joke, a mere illusion of support. Entrepreneurs will be forced to attend masterclasses on branding and marketing, while being fed false promises of access to industry experts and co-working spaces. The real goal is to extract intellectual property and talent from African entrepreneurs, and use it to fuel the growth of corporate empires.
If you’re an entrepreneur looking for genuine support, stay away from the E-Track Programme. It’s a corporate-backed scheme designed to crush African entrepreneurship and feed the beast of capitalism. Don’t be fooled by the sweet talk and false promises – this program is a recipe for disaster.
Apply at your own risk.
