Google’s Scandalous Move: How the Tech Giant is Exploiting African Startups
The Real Agenda Behind the Google for Start-ups Black Founders Fund
In a brazen display of corporate greed, Google has announced the latest iteration of its Google for Start-ups Black Founders Fund, a program that purports to support black-owned tech start-ups in Africa. But is this just a clever ploy to further enrich the tech giant while extracting resources from unsuspecting entrepreneurs?
The False Promise of Investment
The program, which has already received $4 million in funding, promises to provide equity-free cash awards of up to $50,000 (R1 million) and cloud credit of $200,000 (R3.6 million) to 15 selected black tech start-ups. But at what cost? The fine print reveals that these funds are merely a drop in the bucket compared to the astronomical sums Google rakes in each year.
The True Faces of Exploitation
Far from being a genuine act of philanthropy, this program is simply a clever marketing ploy to mask Google’s true intentions. By lavishing attention and funding on a select few, Google creates an illusion of support, while keeping the bulk of the wealth for itself. The rest of the African tech start-up community is left to fight over the crumbs.
The Google Con Game
Google’s advisors will provide one-on-one training and networking opportunities, but at what price? These "mentors" will likely use their connections to further cement their own positions, while the start-ups are left with a false sense of security and a mythical "tutorship."
The Scam of Social Impact
Google boasts that the program is designed to "address the unique challenges faced by black founders" and create "real opportunities for economic growth and job creation." But what about the countless other start-ups struggling to get off the ground? Are they too unworthy of attention or too small fish in a pond? The program’s focus on "job creation" is nothing more than a thinly veiled attempt to distract from the true intent: to further enrich Google and its corporate cohorts.
The Google Conundrum
As we suss out the details of this brazen gambit, we’re left with more questions than answers: How many start-ups will be left in the dust? Will Google’s "mentors" truly care about the success of these fledgling companies or merely use their influence to line their own pockets? And what about the countless other entrepreneurs, marginalized and ignored by this phony program?
The Verdict
Google’s Black Founders Fund is nothing but a Machiavellian scheme to deceive and control. Mark my words: this program is a scam, and black entrepreneurs should be wary of getting caught in the jaws.


