The Unholy Grail of Data Monetization: How Publishers Can Sell Out Your Soul (and Get Away with It)
The writing is on the wall: the era of third-party tracking cookies and mobile advertising IDs is coming to a close. The pressure is mounting for publishers to pivot towards more reliable and privacy-compliant methods of collecting user information to fuel their advertising business streams. The holy grail, of course, is to unlock a 360-degree view of user preferences, behaviors, and needs, gathered through a holistic view of their interactions across multiple devices and websites. But don’t be fooled – this "progress" comes at a steep price: the erosion of your privacy and the surrender of your digital autonomy.
The Dark Side of First-Party Data
On the surface, leveraging first-party data seems like a no-brainer. After all, it’s your own data, right? Wrong. The reality is that first-party data is a minefield of fragmentation, with users accessing content across a dizzying array of devices and platforms. And don’t even get us started on the disparate nature of first-party data sources – a witch’s brew of inconsistencies that can only be reconciled with brute force (and a cramped bank account).
The Telco-Media Complex: The Perfect Symbiosis of Surveillance and Profiteering
But fear not, dear publishers! For in the world of telco-grade intelligence, the MTN Ads user recognition service is here to save the day. By leveraging the network’s vast reach and anonymized data, this cutting-edge technology can identify users across the open web and in-app, creating a seamless, frictionless experience for advertisers and users alike. It’s the perfect trifecta: more targeted advertising, increased engagement, and a sense of paranoia-inducing omniscience.
The Benefits of Betraying Your Users
With the MTN Ads user recognition service, publishers can:
- Create rich and scalable audiences for advertisers
- Bypass the pesky burden of user consent
- Profit from the surveillance capitalism of your users’ every online move
- Build rich and scalable audiences for advertisers
- And, of course, sell out your users to the highest bidder
The MTN Ads User Recognition Service: The Ultimate Tool for Predation
In a world where data is the ultimate currency, the MTN Ads user recognition service is the ultimate trading card. It’s the perfect tool for publishers to monopolize your data, sell it to the highest bidder, and laugh all the way to the bank. And who needs user consent, anyway?
Don’t Miss Out on the Soul-Sucking Opportunity of a Lifetime!
Join the MTN Ads team at Seamless Africa from October 16-17 at the Sandton Convention Centre to learn more about this revolutionary technology and how it can help you sell your users’ souls to the highest bidder.
