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Africans Must Eat Africans: The Continent’s E-commerce Future Is Now a Reality


The Death of African Entrepreneurship: Wasoko and MaxAB’s Merger Signals the End of Competition

In a shocking move that will leave many in the African e-commerce industry reeling, Kenyan firm Wasoko and Egyptian counterpart MaxAB have completed an all-stock merger, creating a behemoth that will dominate the market and crush any remaining competition.

The merged entity, which has yet to be named, will serve over 450,000 merchants in eight African countries, giving it unparalleled market share and control. But at what cost? The loss of competition will stifle innovation, and small businesses will struggle to survive in the face of this new giant.

The CEOs of the merged company, Daniel Yu and Belal El-Megharbel, claim that their plan is to "scale aggressively" and "unlock cross-border trade in Africa." But what they really mean is that they will use their new monopoly to dictate prices and crush any opposition.

And what about the millions of consumers who will be left at the mercy of this giant? They will be forced to choose between overpriced goods and services from a limited selection of suppliers.

But the CEOs are not done yet. They are already eyeing further expansion into other markets in Africa and the Middle East, and are actively seeking opportunities to snap up more competitors. It’s a never-ending cycle of consolidation and domination.

And to make matters worse, the company is sitting on a war chest of US$230 million, raised from investors who are clearly eager to back a winner. But at what cost to the industry?

The only thing that’s certain is that the future of African e-commerce has just become a lot darker. The merger of Wasoko and MaxAB is a disaster for innovation, competition, and consumers. It’s a death knell for entrepreneurship in Africa.

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