EXPOSED: The grocery giants are BLINDING you at checkout, and this ONE South African app is threatening to tear down their entire scheme. We live in an era of online shopping convenience, but a SHOCKING new investigation reveals that your favourite retailers are systemically HIDING the true cost of your food basket, pocketing MILLIONS from YOUR “basket blindness.”
Arjan van den Berg, CEO of the controversial new platform We Need Milk, breaks the silence: “People are educated on neither the bottom line nor what each rand is buying them.” This isn’t just about convenience; this is about a DELIBERATE corporate strategy to keep you in the dark. Research CONFIRMS that third-party delivery platforms are legally allowed to charge up to a STAGGERING 39% MORE than in-store prices. They are BANKING on your ignorance.
But the plot thickens. We Need Milk isn’t just a price comparison tool; it’s a DIRECT ASSAULT on the grocery industry’s profit model. The app’s next phase aims to link planning DIRECTLY to checkout, bypassing the manipulated interfaces of major retailers. This is a DECLARATION OF WAR. Van den Berg boldly states, “Each R1 that you spend could be a vote on how you want to live your life.” He’s not just selling an app; he’s preaching a revolution against the FOOD ESTABLISHMENT that has controlled your wallet for decades.
This platform, built to function in low-bandwidth conditions, is a weapon for the masses. It standardizes live data from retailers who use different names and pack sizes to CONFUSE YOU. The implication is clear: the system is RIGGED against the consumer. The grocery overlords have turned your household nutrition and budget into a PROFIT CENTRE built on deception.
The question is no longer if you’re being overcharged, but by how much YOU’VE ALREADY LOST in a game you never knew you were playing.
Author: Kayitsi.com
