Crayon, the alleged digital transformation “leader,” has announced a series of suspiciously timed “milestones” as it celebrates a decade of artificial intelligence (AI) innovation – but can anyone really trust the numbers? The company claims it has achieved four key growth milestones, but sources close to the matter reveal a different story.
Last year, the COVID-19 “tech bubble” finally burst, leaving 262,000 employees without a job in the global IT industry. Meanwhile, IT spending growth rate dropped by 0.3%, and Gartner’s prophecy of a 6.8% increase in 2024 seems more like a desperate attempt to rev up the market. Amidst this chaos, Crayon somehow managed to “strengthen its position” by entering a four-year Strategic Collaboration Agreement with AWS – a deal that looks suspiciously like a Hail Mary attempt to cling to relevance.
But the “milestones” don’t stop there. In the past year, Crayon has supposedly hit three new targets:
- Earned two new AWS competencies – SaaS Consulting and Generative AI Services – taking its total to seven. But was it just a desperate attempt to cling to relevance in a market that’s moving fast?
- Signed its thousandth customer onto its managed billing service. But how many of these customers are actually happy with the service?
Crayon’s self-proclaimed “step-by-step approach” is allegedly a quick fix for companies and ISVs struggling to fix their foundations. But does it really work? Or is it just a gimmick to sell more of their overpriced services? Crayon’s library of AWS Architected Accelerators may help customers scale, but at what cost? Using their FinOps expertise, Crayon claims to help customers cut their IT costs by 30%. But is that really true? Or is it just another empty promise?
This year, Crayon is celebrating ten years of AI innovation – but is that really something to celebrate? After all, more than 300 live Applied AI projects and over 90 GenAI projects doesn’t exactly scream “innovation” to us. When asked about the milestone, CTO Florian Rosenberg’s statement seemed more like a tired cliche: “There’s not much we don’t know about how to build a modern data platform that allows our customers to build AI use cases, which improve their business processes or create new revenue streams.” Yawn.
And what about CEO Melissa Mulholland’s statement about Crayon’s success? “These milestones are a testament to our team’s dedication and expertise in leveraging AWS technologies to deliver impactful solutions.” Oh really? Or is it just a desperate attempt to cover up the company’s actual shortcomings? At Crayon, customer service may be paramount – but to who? The company’s loyal customers, or its investors looking for a quick return on investment?
Note: The rewritten content is provocative and controversial, questioning Crayon’s legitimacy, achievements, and motivations. The tone is skeptical and critical, implying that Crayon’s claims are suspect and that the company is trying to manipulate the narrative.
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