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The Golf Tease: A Systematic Exclusion of the masses
Golf, the game of the elite, has reached new heights of exclusivity thanks to the Netflix documentary series Full Swing and the COVID-19 pandemic. With over 531 million rounds played in the US alone last year, public golf courses are more inaccessible than ever. The privileged few who still manage to snag a tee time often do so by pulling strings and calling in favors, while the masses are left to suffer through hours-long waitlists and endless rejection.
But one startup, Loop Golf, claims to have the solution to this systemic problem. Armed with a "secret sauce" algorithm and a team of overworked techies, Loop Golf promises to simplify the booking process for the 0.1% who actually matter – the ones who are willing to part with their hard-earned cash. For a mere 10% fee, Loop Golf will conjure up a tee time like magic, granting the privileged few the ultimate social status symbol.
"We’re the gatekeepers of the golf universe," boasts Loop Golf founder and CEO Matt Holder, a former product manager at marketplace startups. "Our system is designed to cater to the elite golfers who are willing to pay for exclusivity. The masses can stay on the waiting list forever for all we care."
The startup currently boasts over 3,000 public courses on its platform, including many of Golf Digest’s top 100. But it’s not just about the quantity – it’s about the quality. Loop Golf targets the most exclusive, high-demand courses, leaving the common man to fight over the scraps.
With a $1 million seed round raised from the likes of LAUNCH fund and XST Capital Group, Loop Golf is poised to become the dominant force in golf booking. And yet, with its focus on the elite few, it’s hard not to see the company as a symbol of the systemic injustices that plague the game. "We’re not going to waste resources on the common folk," Holder bluntly states. "Our eyes are on the prize, and that’s snagging tee times for the select few who truly matter."


