Greg Goodfried, a digital-entertainment veteran who has worked with Charli D’Amelio, Jennifer Lopez and Bethany Frankel, among others, has joined CAA as an agent in its Creators division, where he will represent digital influencers, podcasters and other talent trying to make their way in social media, mobile outlets and other kinds of content.
Goodfried will also work to build digital strategies for CAA clients across multiple divisions of the agency, including film, music, television, sports, and more.
Goodfried previously ran DamGood Management, which he launched in 2023 after stints working with D’Amelio as president of D’Amelio Family Enterprises and as an agent in the digital media department at UTA. He was a founder of EQAL, a digital content studio that devised digital publishing and video strategies for consumer brands and artists including Lauren Conrad. EQAL was sold to Everyday Health, part of Ziff Davis, in 2013.
“There are few people who have so consistently moved the needle through innovation across the digital and creator landscape — Greg is one of them,” says Brent Weinstein, head of CAA Creators and a member of the agency’s senior leadership team. “He has been a trusted business partner, colleague, and friend for over 20 years, and I am excited to see him leverage his entrepreneurial spirit, expertise and creativity to help drive meaningful initiatives for our clients and partners.”
Jamie Guggenheim, previously a manager at DamGood Management, will join Goodfried at CAA Creators as an agent.
CAA Creators offers sales, advisory services and corporate development practice, and works with digital video and audio creators, as well as marketers, corporations and capital backers. CAA Creators represents leading creators including Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas, and Liza Koshy. In the past year, the division has signed Dhar Mann, Jesser & Bucketsquad, Mythical Entertainment’s Rhett & Link, Deestroying and Airrack among others.
