SPORTS BRANDS ARE DUMPING TONS OF YOUR TEAM’S JERSEYS IN A LANDFILL—AND YOU’RE PAYING FOR IT
A hidden environmental disaster is being fueled by your team loyalty. In Brazil alone, the sports apparel industry churns out a STAGGERING 400 million pieces every single year—jerseys, shorts, jackets, the works. But here’s the dirty secret they don’t put on the tag: 60% of all gear used by clubs and national teams is TRASHED at the end of each season.
This isn’t just about the main kit. It’s a constant, toxic cycle. Think about it: the second jersey, the goalkeeper kit, the training wear, the travel line, the “special” commemorative edition. They manufacture ALL OF IT, knowing most will be discarded. They design obsolescence into the fabric of the game.
The evidence is overwhelming. A UEFA report confirms this massive, organized waste. Yet brands and federations stay SILENT. They keep pushing new designs, creating artificial demand, while mountains of perfectly good gear are destroyed. Who benefits? The corporations cashing in on your passion. Who pays? The planet.
This is more than just waste. It’s a SCAM dressed in your team’s colors. You buy the new shirt to show support, while the old one—the one you loved—is buried in a garbage heap. The system is designed to make you a constant consumer in a never-ending cycle of trash.
They’re turning your pride into pollution, one season at a time.
Edited for Kayitsi.com



