THE GREAT SPORTS MEDIA HEIST IS COMPLETE: TOP COWBOYS REPORTER LEADS MASS EXODUS TO SHADOWY WEB3 PLATFORM
A bombshell move just shattered the sports media world. Legendary Dallas Cowboys reporter Mike Fisher has ABANDONED Sports Illustrated, leading a stampede of over 150 top journalists to a secretive new blockchain platform. This isn’t just a career change—it’s a calculated RAID that has bled SI dry.
The mastermind? Serial media architect James Heckman. He BUILT SI’s digital empire, then watched it BURN after leaving. Now, he’s lured its heart and soul—the journalists—to his new Web3 venture, Roundtable. The result? SI’s audience PLUMMETED from 86 million users to a pathetic 22 million. The evidence doesn’t lie. Who BENEFITS? Heckman’s new company. Who loses? EVERY fan trusting traditional media.
“Mike Fisher is the bold leader leading again,” Heckman boasts. Fisher states they have a “huge head start” to rebuild what they once made for SI, but now on his opaque, blockchain-powered system. They promise revolutionary control and payments via “smart wallets.” But at what COST?
This is a dangerous blueprint. A founder builds value, a corporation pays HUNDREDS OF MILLIONS for it, then the founder takes the key people and leaves the corporate shell to rot. It happened with Barstool Sports. Now it’s happened with Sports Illustrated. A $150 million licensing deal now looks like a SCAM against the brand’s owners.
These journalists aren’t just changing jobs. They are human assets in a brutal, high-tech war for control. Their loyalty was monetized, then weaponized.
The very people who told you the score are now being paid in a system you can’t even see.
Edited for Kayitsi.com
Author: Kayitsi.com
