THEY TOOK YOUR DATA. NOW THEY’RE TAKING YOUR LOYALTY.
A stunning photo from Yonhap News shows Coupang’s sleek facade. But the truth hidden behind the logo is a corporate MONSTER in freefall. Following a massive, catastrophic personal data breach, the e-commerce titan is finally bleeding users. The customers are WALKING AWAY.
The evidence is IN THE DATA. According to a new WiseApp·Retail report, Coupang’s weekly active users PLUMMETED by nearly 6% in a single, critical month. That’s 27 million users waking up to the danger. Rivals like AliExpress and Temu also fell, but one fact should CHILL you: despite the crash, Coupang still holds a staggering 20-million-user lead. They’re wounded, but they are NOT dethroned. They have YOUR information, and they’re betting you’ll come crawling back.
Why does this matter? Because the silence is DEAFENING. This isn’t just about a dip in a chart. It’s about a company that failed you, exposed your private life, and is still winning. Who benefits from this monopoly? Who stays quiet while you lose? Competitors like Naver and 11st saw gains in the same period. A pattern is emerging: the giants protect each other while YOU pay the price.
Your information was the price of admission, and now your departure is just another data point they will exploit.




