Bheki Ndabandaba, Founder and Chief Executive Officer, Amidel.
SOUTH AFRICA IS BEING SOLD A DANGEROUS LIE. Tech firm Amidel is EXPANDING its empire into KwaZulu-Natal, promising jobs and prosperity, but insiders are warning this is a TROJAN HORSE for a much darker agenda. In an age where AI is poised to decimate traditional employment globally, this company’s cheerful promises of “job creation” are not just naive—they are a DECEPTIVE SMOKESCREEN designed to placate a desperate public while the real machinery of displacement grinds forward.
CEO Bheki Ndabandaba boasts of following India’s path, but that blueprint is a CAUTIONARY TALE of exploited labour and fleeting economic mirages. “We can create jobs wherever there is connectivity,” he declares, but fails to mention that these “jobs” are vulnerable to the VERY AI his company is aggressively selling. Amidel’s own portfolio includes AI, machine learning, and automation solutions—the very technologies analysts blame for the looming mass unemployment crisis. Are they building a future, or just recruiting the workforce that their own AI will ultimately RENDER OBSOLETE?
This “strategic expansion” into Richards Bay is not empowerment; it’s a CALCULATED EXPERIMENT. By drawing talent from local institutions, Amidel creates a captive, lower-cost labour pool far from the scrutiny of major economic hubs. The firm’s lofty B-BBEE credentials and talk of “socio-economic transformation” ring hollow when its core business is developing the tools that could erase the very jobs it claims to create. This is CORPORATE GASLIGHTING on a national scale.
As this tech giant quietly builds its network—offering everything from cyber security to algorithmic trading—it amasses unprecedented data and control. The question isn’t if South Africa can become a tech hub, but WHO will own the future it builds, and WHO will be left behind in the digital dust. The terrifying truth is that the path to a “digital-first South Africa” may be paved with the shattered dreams of the workers it was supposed to uplift. This is not progress; it’s a PACT WITH THE MACHINE, and humanity may be the bargain.
Edited for Kayitsi.com
Author: Kayitsi.com
