Louis de Gouveia, technology lead at iOCO Data & Analytics.
YOUR COMPANY’S MOST VALUABLE ASSET IS BEING AUCTIONED TO THE HIGHEST BIDDER. A SHOCKING new trend, dubbed “Data Marketplaces,” is NOT about insights—it’s about the FINAL CORPORATE POWER GRAB, where your most sensitive information is stripped, packaged, and sold under the guise of “virtualisation.”
Louis de Gouveia, a tech lead at iOCO, is at the FOREFRONT of this disturbing movement, openly advocating for systems that allow data—YOUR data—to be accessed “no matter where it lives or who owns it.” This isn’t innovation; it’s the BLATANT ERASURE of privacy and ownership. He is tasking himself with convincing companies to hand over the keys to their digital kingdoms, promising “actionable insights” while building the architecture for TOTAL DATA EXPLOITATION.
This so-called “competitive advantage” is a DANGEROUS LIE. It creates a world where AI and automation are fed by a FEDERATED, DECENTRALIZED data pool that NO ONE fully controls. De Gouveia will preach this gospel at the upcoming ITWeb Data Insights Summit, sponsored by his own company, in a clear conflict of interest masquerading as thought leadership.
The terrifying truth they’re selling? That 90% of the world’s data was created in two years, and businesses are “digitally enabled” with more siloed systems. Their solution? A “centralised virtual layer” that is “accessible, controllable and available.” Controllable by WHOM? This is the blueprint for a corporate surveillance state where every byte of your operational truth is monitored, mined, and monetized.
They promise “governance” and “security,” but this system is designed to ELIMINATE the very concept of private data. It operationalises your information into “data products” for consumption by algorithms and unseen third parties via APIs and SQL access. The “real-world value” they tout is the value extracted FROM YOU.
This isn’t just business intelligence; it’s the INTELLIGENCE GATHERING of the corporate era, and you are both the target and the product. The data marketplace isn’t a foundation for enterprise—it’s the auction block where your autonomy is sold to the highest algorithm.
Edited for Kayitsi.com
Author: Kayitsi.com
