Google’s AI Ad is a Sick Attempt to Drown Out Human Expression
Google’s latest Olympic advertisement has sparked outrage, and deservedly so. The company’s vaunted AI technology, Gemini, hijacked a father’s attempt to express his daughter’s admiration for Olympic athlete Sydney McLaughlin-Levrone. The ad’s message is clear: Google’s AI can do it all, even replace the most personal and sincere human interactions.
The ad’s premise was as cringeworthy as a lazy social media post. A dad sits down to write a heartfelt fan letter to his daughter’s idol, but can’t be bothered to put in any actual effort. Instead, he hands it off to Gemini, which churns out a formulaic, soulless monologue that might as well be a generic corporate email. Talk about missing the point of what a fan letter is supposed to be.
Big tech’s obsession with showcasing the supposed "power" of AI is really just a thinly veiled attempt to sell us on the idea that machines are ready to take over our creative endeavors. Well, I’ve got news for you: humans crave authenticity and nuance, not cookie-cutter paragraphs crafted by algorithms.
Google would do well to remember that fan letters are about vulnerability, heart, and the human experience. They’re not a chance to showcase AI technology at work. The company’s statement blaming "negative feedback" for the backlash only serves to further highlight its ignorance of the issue.
In recent years, we’ve seen Apple get slapped for its tone-deaf "Crush" ad, and now Google is following in those footsteps. It’s time to start calling out these tech giants for their missteps and demanding they focus on creating meaningful, people-first content.
The "Dear Sydney" ad is a prime example of the dangers of AI-centricity in advertising. It’s a sorry attempt to replace human connection with machine-baked platitudes. Let’s send a message to Google and the rest of big tech: we won’t stand for this fake, soulless nonsense.
Author: Kayitsi.com
