GEN Z IS SABOTAGING ITS FUTURE: How Social Media “Fin-Fluencers” Are Luring Young South Africans Into a Dangerous Property TRAP.
It’s a ticking time bomb, and it starts with a single swipe. Desperate, broke, and locked out of the housing market, an entire generation is being radicalized by TikTok gurus into a risky financial scheme called “rentvesting.” This isn’t wealth-building—this is a financial disaster in the making.
Forget owning your dream home. With the average first-time buyer at 36, Gen Z has been completely SHUT OUT. They can’t afford property where they live. So what’s the solution pushed by celebrity influencers like Jack Henderson? Don’t BUY a home you can actually live in. Instead, go deep into debt, buy a cheap rental property you’ll never see, and use that income to fund a fancy life as a TENANT somewhere else. It’s a twisted fantasy, and it’s going viral.
Why is this exploding NOW? It’s simple: banks have cut rates, creating a False Sense of Security. The housing market is warming up, but not for THEM. They’re being told to jump in, go into massive debt, and become landlords before they can even afford their own rent. Influencers are making it look easy. THEY AREN’T SHOWING YOU THE RISKS.
Who benefits? The banks, the property agents, and the influencers selling courses and dreams. Who stays silent? The parents and financial experts who KNOW that overextending on one property to rent another is a recipe for financial ruin when the economy sours.
This isn’t savvy investing. This is a generation being conned into betting their entire financial future on a viral hashtag. The trap is set, the video is on loop, and they’re signing their lives away for a digital illusion.
This generation isn’t just being priced out of the market—it’s being PROGRAMMED to fail.
Edited for Kayitsi.com
Author: Kayitsi.com
