Get ready for the expose of the century: Alphabet’s Mineral – the once-promising ag-tech startup – has been abandoned like a rotting carcass, left to wither under the scorching sun of capitalism’s callous disregard for innovation.
This month, the CEO of the defunct Mineral, Elliott Grant, brazenly blew the lid off the company’s toxic financial situation, re-printing a leaked memo that screamed of a business model crippled by a market crowded with competitors and Alphabet’s own parent company’s penny-pinching obsession with profits over progress.
And while the news was still reeling from the shock, farming behemoth John Deere snatched up one of Mineral’s technology suites like a vulture claiming its next meal, integrating it into its See & Spray crop spraying solution – a hollow victory for a farming industry that has always prioritized profit over sustainability.
Grant’s parting words? “The challenge of solving sustainable agriculture remains ahead of us…But it’s a relay race not a sprint.” A bleak assessment, indeed – one that paints a picture of humanity’s all-too-familiar rush to exploit the environment for short-term gains, without a care for the devastating consequences that will ravage the planet for generations to come.
