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Kim Kardashian is bringing her playbook to the masses. MasterClass announced Tuesday that the mogul will headline a new course, “The New Rules of Business: The Ten Kimmandments with Kim Kardashian,” debuting Dec. 4 exclusively on the platform. The class marks one of Kardashian’s most in-depth dissections yet of the strategy behind her billion-dollar brands, pulling from every chapter of her evolution from reality star to global entrepreneur.
In the course, Kardashian outlines what she calls the “Ten Kimmandments,” a distilled set of principles that have guided her most pivotal decisions. The rules — ranging from “You Are the Product” and “Define Yourself Before Others Do” to “Know Your Worth. Then Add Tax.” — frame the mindset she says allowed her to build companies that drive cultural conversation as much as revenue. She also breaks down how she treats her customers as “co-founders,” why she believes empires are “built before dawn” and how she’s learned to turn failure into strategy.
“My biggest business lessons came from experience — good, bad, and everything in between,” Kardashian said in a statement. “In this class, I’m sharing the tools and mindset that helped me build my path. I hope anyone who joins feels empowered to dream big, trust their power, and go after what they want.”
To mark the launch, MasterClass has installed the Ten Kimmandments at New York’s Oculus through Dec. 5. The mirrored monoliths are reflective structures engraved with each rule, etched with to QR codes unlock exclusive video moments from the course.
Kardashian joins MasterClass’s wide-ranging slate of instructors, which includes Mark Cuban, Chris Voss, Esther Perel, Shonda Rhimes, Gordon Ramsay and Samuel L. Jackson. Subscribers gain unlimited access to all classes on mobile, desktop and major streaming devices, along with newer offerings like MasterClass On Call, which provides real-time coaching through AI role-play, and MasterClass Certificates, developed with industry partners to equip learners with in-demand skills.
