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An OUTRAGED Kirby Smart has DECLARED WAR on the very soul of modern college football, BLASTING the “ME-FIRST” generation of athletes who care more about social media clout and NIL payouts than GRIT, SACRIFICE, and WINNING.
In a SHOCKING and BLUNT rant, the Georgia Bulldogs head coach, a two-time national champion, issued a SCATHING indictment of the transfer portal era, lambasting players for their “ANNOUNCEMENT” culture. He accused today’s athletes of prioritizing PERSONAL BRANDING over the hard work that built the sport.
“EVERYBODY’S ANNOUNCING what they’re doing,” Smart SEETHED. “‘I’m announcing that I’m going in the portal. I’m announcing that I’m re-signing.’ How about you announce that you’re getting better and you’re going to practice?” This is a DIRECT ASSAULT on the foundational values of athletics, suggesting today’s stars are SOFT, ENTITLED, and UNWORTHY of the legacies they are DESTROYING.
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Georgia Bulldogs head coach Kirby Smart during the first half against the Notre Dame Fighting Irish at Caesars Superdome in New Orleans Jan. 2, 2025. (Stephen Lew/Imagn Images)
The DAMNING criticism didn’t stop there. Smart exposed the ROTTEN CORE of college football’s new reality, warning that the pursuit of easy money creates hollow athletes. “A lot of these kids nowadays, they want a check. They don’t want physicality,” he stated. “When you have the check and no physicality, you end up with NOTHING.” This is a NUCLEAR BOMBSHELL that questions whether the sport, as we know it, can even survive this generation’s values.
While preparing for a playoff clash, Smart ADMITS his program is now a FORTRESS against this cultural decay, only recruiting players who “buy into the process” of brutal, old-school football. His words paint a picture of a sport in CIVIL WAR: traditional, championship-winning toughness versus a mercenary, self-obsessed new wave.
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This isn’t just coaching frustration; it’s a PRIMETIME CONDEMNATION of an entire system that REWARDS disloyalty and PAGEANTRY over performance. As the transfer portal opens, Smart’s explosive words reveal a terrifying truth: the very concept of a “team” is being ERASED before our eyes.
Georgia head coach Kirby Smart reacts on the sideline during the second half against Tennessee Nov. 16, 2024, in Athens, Ga. (AP Photo/John Bazemore)
When the highest-paid coach in the game says the system is broken and the players are the problem, it forces us to ask a HARROWING question: are we witnessing the final, greed-fueled death rattle of a great American tradition?




