Meta’s Secret Sauce: How Zuckerberg’s Latest Experiment Just Crushed Twitter in Under a Year
In a stunning display of social media dominance, Meta’s fledgling platform Threads has reached a whopping 200 million active users, just 13 months after its launch. This is a monumental milestone that has left Twitter, once the king of social media, in its dust.
In a shocking confession, Instagram head Adam Mosseri revealed the astonishing growth in a post on Threads, saying, "I’m excited to share that we crossed the 200M milestone on @threads… My hope is that Threads can inspire ideas that bring people together and this amazing community continues to grow."
But what’s even more astonishing is that Threads has been gobbling up users at an unprecedented rate. It reached 150 million users in April 2024, and just six months later, it’s already topped 200 million. This is a growth rate that Twitter, with its 600 million monthly users, can only dream of.
So, what’s behind Threads’ meteoric rise? For one, Meta CEO Mark Zuckerberg has been pouring resources into the platform, and it’s clearly paying off. But there’s another reason, too. Twitter’s recent meltdown under Elon Musk’s erratic leadership has left a gaping hole in the market for a reliable, user-friendly alternative.
And Threads is more than happy to fill that void. With its text-focused approach and ease of use, it’s become the go-to platform for those looking for a social media experience that’s free from drama and noise. And with Zuckerberg’s commitment to building a community that’s all about "inspiring ideas that bring people together," it’s clear that Threads is here to stay.
But what does this mean for Twitter? With its user base dwindling and its reputation in tatters, the once-mighty platform is facing an existential crisis. Can it recover from this downward spiral, or will it continue to fade into obscurity? Only time will tell.
For now, however, it’s clear that Meta’s latest experiment has paid off in a big way. And with Threads reaching 200 million users, it’s safe to say that this is just the beginning of a new era in social media.
Author: Kayitsi.com
