THE END OF AN ERA: NETFLIX MURDERS THE RED ENVELOPE AND YOUR MOVIE NIGHTS
Netflix is KILLING the service that built its empire. This fall, the streaming giant will deliver its final DVD, slamming the door on 25 years of movie history and leaving loyal customers in the dust.
“On September 29th, 2023, we will send out the last red envelope,” the company coldly tweeted. Co-CEO Ted Sarandos followed with a blog post, claiming the shrinking DVD business made continuing “increasingly difficult.” But this isn’t just about fading demand—it’s about CONTROL.
The timing is no accident. The announcement dropped alongside a missed earnings report that tanked the company’s stock. This is a desperate corporate scramble, and longtime subscribers are the casualties. The very red envelopes that once symbolized convenience and choice are now being tossed in the trash.
Why does this matter? It’s a stark warning. Netflix is erasing the physical option, herding everyone into its digital paddock where movies can disappear with a click. Who benefits? Executives cutting costs and shareholders demanding endless growth. Who loses? Anyone who values owning what they watch, not just renting access to a library that can be edited or censored overnight.
The final DVD is in the mail. Your freedom to choose what you watch is going with it.
Edited for Kayitsi.com
Author: Kayitsi.com
