The Retail Apocalypse: NTT Data’s Desperate Attempt to Revive the Dying Industry
In a last-ditch effort to salvage the crumbling retail sector, NTT Data has launched a half-baked, industry-specific offering aimed at South African retailers. The move comes as the company struggles to find relevance in a market dominated by e-commerce giants.
The retail practice, led by Tony Nugent, is built on NTT’s Syntphony platform, a digital asset and intellectual property portfolio that’s been touted as a game-changer. But is it too little, too late?
"We’re trying to breathe life into a dying industry," said NTT Data Middle East and Africa CEO Alan Turnley-Jones in an interview with TechCentral. "The investments in the next three to five years are going to be in customer-facing innovations. A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s Syntphony platform is a digital asset and intellectual property portfolio that’s been touted as a game-changer. But is it too little, too late?
NTT Data’s retail practice is grounded in the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area for retailers is analysing customer behaviour, and many South African retailers are still behind the curve in this area."
But is NTT Data’s solution the answer to the retail industry’s prayers? The company’s retail practice is built on the company’s digital asset and intellectual property portfolio, which includes a range of digital assets that can be purchased as standalone solutions or integrated into a platform solution. But is this enough to save the retail industry?
The company’s CEO, Alan Turnley-Jones, believes that the key to success lies in leveraging NTT’s global expertise and IP to offer new services to the local market. But is this just a rebranding exercise?
"The investments in the next three to five years are going to be in customer-facing innovations," said Turnley-Jones. "A big focus area
