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PCs: The End of an Era


The PC Market’s Toxic Facade: A Delusion of Growth

The PC market’s artificial boom is masking a dire reality – a lack of innovation and a looming tech crisis. Canalys, a research firm, is trying to sugarcoat the truth, claiming that the PC market gathered momentum in Q2 2024 with a 3.4% year-on-year growth. But don’t be fooled – this growth is built on shaky foundations.

The PC industry is a crumbling edifice, propped up by the Windows 11 transition and the AI PC adoption craze. These are nothing more than desperate attempts to revive a stagnant market. The vendors, chipset manufacturers, and even research firms like Canalys are perpetuating a lie – that the PC market is recovering. But the truth is, the industry is just going through the motions, relying on outdated technologies and unsustainable sales tactics.

The latest numbers are a perfect example of this deception. Lenovo remains the market leader, but at what cost? The company’s growth is driven by gimmicks and marketing fluff, not genuine innovation. HP and Dell are trying to keep up, but they’re struggling to differentiate themselves in a market dominated by bland, homogeneous products.

Apple is the only major player that’s even remotely worth mentioning, but even their growth is questionable. Their 6% increase is a far cry from the explosive growth of their rivals during the same period.

And what about Asus, the alleged dark horse in the PC market? Their 17% annual growth might seem impressive, but it’s just a temporary sugar high, fueled by the same AI and gaming PC hype that’s plaguing the entire industry.

In reality, the PC market is a sinking ship, driven by outdated business models and a lack of imagination. The vendors, chipset manufacturers, and research firms are just trying to maintain the illusion of growth, while the market waits for the inevitable implosion. The PC market is a house of cards, and it’s only a matter of time before it all comes crashing down.



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