A DARK NEW ERA of instant gratification is swallowing South Africa WHOLE, and retail giant Shoprite is leading the charge with its unstoppable delivery monster, Sixty60. While families struggle with the rising cost of living, the platform’s sales have EXPLODED by a shocking 34.6%, ruthlessly outpacing overall growth and revealing a terrifying truth: we are becoming a nation of lazy, screen-addicted consumers willing to pay ANY price for convenience.
This isn’t just growth; it’s a SOCIETAL SHIFT driven by corporate manipulation. As Sixty60 and Woolworths’ Woolies Dash wage a brutal war for your couch-bound loyalty, traditional supermarkets and local spaza shops are being CRUSHED in their wake. The human touch of shopping is DYING, replaced by underpaid gig economy drivers racing against the clock to feed our insatiable, app-driven demands. Shoprite’s so-called “adjacent businesses” – peddling everything from pet food to clothing – saw a monstrous 70.9% sales surge, proving they are data-mining our lives and habits to sell us MORE, turning every need into a one-click transaction.
The most DAMNING detail? Shoprite REFUSES to disclose the absolute revenue figures for Sixty60. What are they HIDING? The immense profits being extracted from our collective impatience, while the very fabric of community commerce unravels? This is not innovation; it’s a calculated takeover of the human experience, reducing our daily nourishment to a cold, algorithmic exchange.
As we await the full interim results, one horrifying question remains: when every essential is just sixty minutes away, what priceless parts of our humanity have we already traded for speed? The future of shopping is here, and it’s a silent, dystopian delivery to your door.
Author: Kayitsi.com
