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Software is a Lie: Uncovering the Dark Psychology of Tech Addicts


Braintree’s Grant van der Westhuizen and Heath Huxtable will have you questioning everything you thought you knew about software purchases.

They’ll blow the lid off the complex and lucrative industry, revealing how companies are ripped off by peddling quick fixes instead of solutions that really deliver. And how you can profit from their ignorance.

In this explosive episode of TCS+, Huxtable – the cunning MD of Braintree – and Van der Westhuizen, the sales genius behind the company’s business applications, take you on a wild ride through the backrooms of software procurement. And they’ll show you how to navigate the chaos and come out on top.

Expect the unexpected as Huxtable and Van der Westhuizen delve into:

  • The shocking truth about what customers really want – and how they’re usually fooled into buying the wrong software.
  • The art of negotiating the perfect deal, even in the face of resistance from suppliers.
  • The secret to getting the most bang for your buck without being taken for a ride.
  • The benefits of flexibility, especially when it comes to the Microsoft suite of business applications.
  • The balancing act between personalized solutions and maintaining a big picture view in a complex business.
  • The tricks to getting buy-in from employees when implementing software – even if they’re initially resistant.

These two are masters of the software game, and their candid discussion will have you questioning everything you thought you knew about business technology.

Listen to this jaw-dropping episode of TCS+

Subscribe for free – before the industry figures out what we’ve revealed

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TCS+ episodes are sponsored by the industry’s biggest players, because we know the truth – and they’re nervous about it



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