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Streaming Snub: Showmax Jacks Up Fees, Kicks Premier League to the Curb


BREAKING: MultiChoice’s Desperate Attempt to Lure Subscribers with Showmax

In a bold move, MultiChoice has increased prices for its video streaming service Showmax, a mere six months after the relaunch of the platform in partnership with Comcast’s NBCUniversal. But in a move that’s sure to get pulses racing, the company is pinning its hopes on the popularity of the English Premier League in Africa to attract subscribers to the Showmax platform.

Premier League Frenzy

The Premier League, the most-watched sports league in the world, is broadcast in 212 territories to 643 million homes, with a potential TV audience of 4.7 billion people. And MultiChoice is banking on this phenomenon to lure in subscribers. "As a lifelong football fanatic, I can’t tell you how excited I am for the return of the greatest football league in the world," says Showmax CEO Marc Jury.

Showmax Prices Get a Makeover

But while the Premier League pricing remains at R69 a month, giving subscribers access to every match of the 2024/25 season, other Showmax plans are getting a price hike. Showmax Entertainment will revert to its original R99 per month, while Showmax Entertainment Mobile will be priced at R45. This may be the low-end of mobile streaming prices globally, but it’s still a significant increase for many users.

MultiChoice’s Desperate Attempt

The price adjustments come as MultiChoice is pinning its hopes on the Showmax platform as its DStv service continues to lose subscribers. The video entertainment group recently announced its financial results for the year ended 31 March, revealing that overall active subscribers declined by 9%. However, the JSE-listed MultiChoice said FY24 was a pivotal year for Showmax as it relaunched across 44 markets in Sub-Saharan Africa on Peacock’s platform.

A Wake-Up Call for MultiChoice

But will this desperate attempt to lure subscribers work? Or will it simply drive them further away? Only time will tell. In the meantime, it’s clear that MultiChoice is willing to do whatever it takes to stay ahead in the cutthroat world of streaming.



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