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The AI PC: A Revolution or a Rip-Off?


The AI PC Debacle: A Marketing Mirage

The tech industry is abuzz with the latest buzzword: AI PCs. But is this supposed game-changer just a clever marketing ploy to get you to shell out more cash for a laptop that’s nothing more than a fancy gimmick?

Microsoft, Qualcomm, and other companies are touting these new laptops as the future of computing, with promises of artificial intelligence features that will revolutionize the way you work and play. But the harsh reality is that only 3% of PCs shipped this year will meet Microsoft’s processing power threshold to be considered an AI PC. That’s right, folks – this supposed revolution is being touted for a tiny fraction of the market.

But don’t just take our word for it. A US Best Buy employee recently had this to say about the new AI features: "For now, available AI features are largely gimmicks." Yeah, that’s what we thought.

Even the software makers are skeptical, with Adobe, Salesforce, and SentinelOne refusing to optimize their apps for the new AI chips. And when will they? "It’ll likely take years for these devices to reach a sufficient proportion of deployed machines," says SentinelOne’s VP of AI. So, in other words, don’t hold your breath.

And what about the benefits? Oh, there are plenty of those – like better battery life, which is great, we guess. But let’s be real, folks, this is just a marketing spin. The real reason you’ll be buying these AI PCs is to join the "cool kids club" of tech enthusiasts who are "in on the secret" of the latest and greatest technology.

But don’t worry, Qualcomm has got your back. They’re spending a whopping $75 million per year to print their Snapdragon processor on the jerseys of Manchester United Football Club players. That’s right, folks – your tax dollars at work.

And what about the competition? Intel and AMD are coming soon with their own AI PCs, which are likely to have fewer compatibility issues. So, in other words, you’re better off waiting.

In the end, the AI PC is just a marketing mirage, a smoke and mirrors trick to get you to buy a laptop that’s nothing more than a fancy gimmick. So, take a step back, folks, and think about what you’re really getting for your hard-earned cash.

Read next: And now for the AI PC



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