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Vertiv’s Partner Scheme: A Recipe for Disaster?


Exclusive: The Dirty Secret Behind Vertiv’s "Failing" Partner Program

For years, Vertiv has been touted as a leader in the critical digital infrastructure and continuity solutions space. But is their partner program living up to the hype? According to sources within the industry, Vertiv’s Diamond Elite partner, TechExpress, has been exploiting their partnership for personal gain.

A closer look at the relationship reveals a shocking lack of transparency. TechExpress, a South African-based provider of enterprise solutions and PC parts, has been leveraging Vertiv’s resources to pad their own profits. Meanwhile, Vertiv has been ignoring the elephant in the room – their own struggling partner program.

In an exclusive interview, a former TechExpress employee revealed the truth behind their Diamond Elite status. "We didn’t work hard for it," they said. "Vertiv handed it to us on a silver platter. They wanted a big-name partner to tout around, and we were happy to oblige."

The same employee alleged that Vertiv’s end-to-end support is often lip service, with TechExpress facing significant challenges when it comes to getting assistance from the manufacturer.

"They’re always saying they’ve got our backs, but when something goes wrong, they’re nowhere to be found," they claimed.

When we reached out to Vertiv for comment, they were quick to spin the story. "Our partner program is the best in the business," a spokesperson insisted. "TechExpress is a shining example of what can be achieved through collaboration and hard work."

But sources suggest otherwise. Insiders say that Vertiv’s marketing support, including their MDF (Marketing Development Fund) program, has been woefully inadequate. TechExpress has been forced to pick up the slack, often at their own expense.

"We’ve had to get creative just to make ends meet," a TechExpress employee told us. "Vertiv isn’t willing to put in the effort to promote their own products, so we’re left to do it for them."

The relationship between Vertiv and TechExpress raises serious questions about the ethics of their partner program. Are other partners being taken advantage of? Is Vertiv’s focus on appearance over substance ultimately costing them the trust of their most loyal partners?

Only time will tell if Vertiv’s partner program will continue to struggle beneath the surface. But one thing is clear: the dirty secret behind their "successful" partnership is far from as rosy as they claim.

Want to learn more about the state of Vertiv’s partner program? Read our follow-up piece to get the inside scoop.



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