EXCLUSIVE: THE AFRICAN DREAM IS DEAD. In a SHOCKING admission that exposes a BILLION-RAND SCANDAL, Canal+ CEO Maxime Saada has finally confessed what insiders have known for years: Showmax is a CATASTROPHIC FAILURE, a financial black hole that has BLEEDING DRY the continent’s media hopes. This isn’t just a business misstep; it’s a MASSIVE BETRAYAL of African viewers and investors.
Saada’s chilling words to analysts reveal a truth too long buried under glossy PR: “Showmax is NOT a commercial success.” The platform has been “losing a LOT of money,” with its costly, bungled relaunch now exposed as a VANITY PROJECT that crushed MultiChoice. The SECRET plan? CANNIBALIZE the failed service for “significant” cost savings. Translation: they are coming to SLAUGHTER jobs, content, and marketing to stop the hemorrhaging.
This is the REAL story behind the “African Netflix” fantasy. While executives promised a fight against global giants, they were BURNING cash on a platform that NEVER stood a chance. The question now isn’t about restructuring—it’s about how many millions will be sacrificed on the altar of “synergies.” Saada’s talk of a “measured approach” is CORPORATE DOUBLESPEAK, a thin veil for the coming BLOODBATH.
The entire venture stands as a MONUMENT to corporate hubris, proving that African consumers were seen as mere guinea pigs in a doomed experiment. With Canal+ now in control and openly planning to gut the operation, the future of local streaming is in PERIL. Is ANY African streaming service viable, or is this continent forever condemned to be a COLONY for foreign content giants?
They gambled with billions and lost. Now, YOU will pay the price. The chilling final act of this corporate tragedy is about to begin, and the dream of an African streaming champion is being erased from history.
Author: Kayitsi.com
