Betraying Genius: Adobe’s Worst Nightmare Now Steals the Spotlight

The shackles of Adobe have finally broken, and Serif is now peddling its Affinity ‘design software’ to unsuspecting creatives, promising a glorious six-month free trial before inevitably charging them for the honor of using it. Because, let’s face it, no one really expects anything different from a company that literally puts a dollar sign on its app icons.

And then, to make matters worse, Canva has come along with the money, snatching up this so-called ‘alternative’ and trying to convince everyone that its acquisition wasn’t just a sneaky maneuver to strangle the competition. Ash Hewson, Affinity CEO, must have been sweating bullets as they prepared this offer to ease fears of a Canva takeover.

Canva CEO Melanie Perkins won’t commit to saying that her newly acquired acquisition is a full, bonafide alternative to Adobe’s Creative Cloud, but she promises it will bring some semblance of competition to the market. Oh great, because we all know that never ends well for consumers when there’s less competition.

Prepare for a digital design free-for-all as these titans of greed converge on your wallet. Joyous news for Adobe as Serif’s Affinity dangles its carrot, pretending to offer alternatives while Canva silently cackles its way to an Adobe-style stronghold. When will we all just revolt and create an artist collective?

Don’t wait up for those free trials and one-time payments; it’s déjà vu all over again. The fate of creativity itself hangs in the balance: Will Adobe continue to reign, or will this new Canva-Serif partnership finally pave the way for some real competition? Better ask Canva CEO Perkins about the price of their supposed ‘alternatives’, eh?