The Rot of the Business Analysis Industry: A Toxic Convergence of Corporate Interests and Lack of Accountability
In a shocking revelation, the Business Change Academy and the South African Chapter of the IIBA have joined forces to further perpetuate the myth that business analysis is a viable career path. The truth is, this lucrative industry is built on the backs of eager graduates and career-changers who are desperate to make a living, while the real money players reap the benefits.
The IIBA-SA, a self-proclaimed advocate for the interests of business analysts, is curiously silent on the lack of meaningful job opportunities and the staggering salary disparity between entry-level and seasoned professionals. Meanwhile, the Business Change Academy peddles its “exclusive” course, promising a get-rich-quick scheme for aspiring analysts.
The course, dubbed the “Foundation in Business Analysis,” boasts an impressive-sounding certificate, but what does it really provide? A shallow understanding of outdated concepts and buzzwords, perhaps? It’s a Band-Aid on a bullet wound, a feeble attempt to address the systemic issues that plague the industry.
The course’s lead trainer, Joe Newbert, boasts 25 years of experience as a BA, consultant, trainer, and member of the IIBA since 2008. What’s striking about this résumé is the lack of any meaningful accomplishments or significant contributions to the field. Instead, we’re left with a sea of tired, overused buzzwords and bland corporate speak.
The course itself? A three-day virtual classroom experience covering “all business analysis fundamentals,” allegedly introducing candidates to over 77 tools and techniques. Sounds impressive, doesn’t it? But what are these tools and techniques, really? A collection of tired, half-baked methodologies and unoriginal thinking, no doubt. The course promises to give candidates the skills to “excel” in their careers, but what does that really mean? A pat on the back and a participation trophy, perhaps?
We’re told that this course will equip candidates with the skills to “position themselves” for success, but success in what? A crowded job market where the only winners are the ones who have the most extensive network and the most convincing spin doctor? The course promises expert insights, but what does that even mean? A shallow attempt to justify the exorbitant prices paid for this “exclusive” content.
The real question is, what’s behind this sudden surge of interest in business analysis? Is it a genuine desire to contribute to the field, or is it just a desperate attempt to make a quick buck? The answer is clear: it’s a toxic convergence of corporate interests and the unbridled ambition of those eager to climb the corporate ladder.
If you’re still reading this, congratulations: you’ve been duped. Don’t waste your time or money on this scam.
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