Vasion Print Renaming: A Power Play or a Desperate Attempt to Stay Relevant?
Vasion, a once-innovative player in the orchestrated automation space, has made a shocking decision to rebrand its flagship product PrinterLogic as Vasion Print. But why? Is this a strategic move to expand its horizons, or a last-ditch effort to regain relevance in a rapidly evolving market?
The company claims that this renaming reflects its "expanded vision" and commitment to delivering comprehensive automation solutions beyond traditional print management. But what does that even mean? Has Vasion simply given up on its core competency and decided to throw everything against the wall to see what sticks?
The truth is, Vasion Print is no longer just about printing – it’s about automation. And not just any automation, but the kind that integrates print automation, output management, document management, and business process automation into one platform. It sounds like a mess, but hey, who needs cohesion when you can have chaos?
According to Vasion’s CEO, Ryan Wedig, the renaming is all about simplifying the digital transformation process for IT leaders. But is this really a simplification, or just a clever way to confuse customers and vendors alike? After all, what’s the point of having a single platform if it’s just going to make things more complicated in the long run?
Some have speculated that Vasion’s decision to rebrand is a desperate attempt to stay relevant in a market dominated by giants like AWS and Google Cloud. Maybe they’re trying to cling to the coattails of the cloud, but will it be enough to save them from obscurity?
The jury is still out on Vasion’s latest move, but one thing is certain – this is a company that is willing to take risks, even if it means courting controversy. Will it pay off, or will Vasion Print become just another footnote in the annals of tech history?
Learn more about Vasion’s bold new direction and the implications for your business. Visit www.vasion.com and discover the revolution that’s taking place.
