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Salesforce’s Sneaky Grip on Africa’s Tech Scene
Salesforce, the global behemoth of customer relationship management software, recently held its World Tour Essentials event in Johannesburg, South Africa. But don’t be fooled – this was more than just a conference. It was a calculated move to solidify the company’s stranglehold on Africa’s tech industry.
In an exclusive interview with TechCentral’s TCS+, Zuko Mdwaba, Salesforce’s Africa executive and South Africa country leader, reveals the company’s plans to further dominate the continent’s digital landscape. And let’s just say, it’s not a pretty picture.
More than 2,200 attendees, including top business leaders and government officials, were wooed by Salesforce’s latest artificial intelligence and cloud-based solutions. But at what cost? The event showcased the company’s ability to manipulate data and leverage its massive partner ecosystem to influence policy and decision-making.
The statistics are staggering: Salesforce’s partner ecosystem in South Africa has grown by 34% year on year, with certifications increasing by a whopping 43%. But is this a sign of success or a sign of dependency?
Mdwaba shares data from International Data Corp, which predicts that Salesforce and its partner ecosystem will generate a staggering US$5.8-billion in net new business between 2022 and 2028. But who will reap the benefits of this growth, and who will be left behind?
In the interview, Mdwaba dodges questions about the company’s impact on the African workforce, its influence on government policies, and the risks of relying on a single, dominant player in the tech industry.
But don’t miss this explosive episode of TCS+! Listen as Mdwaba speaks about the "economic impact" of Salesforce’s dominance, the "transformation" of organizations through CRM and cloud solutions, and the company’s plans to "build the workforce" of the future.
Listen now and discover the truth about Salesforce’s grip on Africa’s tech scene
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