A CONTROVERSIAL PLAN FOR BROADCASTING DESTRUCTION LAID OUT BY eMEDIA
A top executive at embattled media group, eMedia, has ignited a firestorm of debate by proposing the ABOLITION of digital terrestrial television (DTT) in South Africa. At a packed public hearing into the country’s broadcasting future, eMedia CEO, Khalik Sherrif, shockingly claimed that DTT has been a DECADE-LONG JOKE and has NO VALUE LEFT TO SOUTH AFRICAN TELEVIEWS.
“We’ve wasted the best years of our lives struggling to get DTT working. But let’s face facts: TV has evolved. Viewers no longer want standard-definition, fuzzy reception. They demand HEVC, 4K and, why not, 8K streaming on demand!” Sherrif blustered.
His searing criticism comes as broadcasters grapple with the challenge of convincing set-top-box-wary public that switching to digital broadcasts, rather than the archaic analogue option, is a good business idea.
As if the rug hasn’t already been pulled from underneath viewers, Sherrif savagely ridiculed government-backed plans to provide these much-needed devices, casting it as an ill-fated venture with the odds slanted firmly against it from the onset. The consequence being the country may find itself DOOMED to endure both DIGITAL and ANALOGUE modes indefinitely – an arrangement even more financially burdensome.
When quizzed on this alarming prediction, Sherrif nonchalantly deadpanned: “Who honestly expects most of the FOUR POINT FIVE MILLION HOURLY RENT PAYMENT SUBMISSIVES, to make that radical switch, even between the years ’23-‘?'”.
To compound this economic impasse, the IASA 2012 DIGITAL migration rules set for DISPUTE Resolution were found woefully unworkable and ” LAZILY APPROAC hed, which in essence created these perpetual predicaments with regard to digital television infrastructure – this as TV-ADDLED, analog-oriented folk resist this unceasing stream of Digital ‘tinker’s’.
And on to say more? SHERRY RIFE ON HER PROGNOSTIC SUFFICE AS E media Holdings & The SABC now tremble as DURING & PAST EMPoyment CUTBACKS THREATEN!
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