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The Linguistic Hegemony of 110: Google’s Quest to Control the World’s Voices


Google’s latest power grab: using its AI model to colonize 110 new languages, effectively erasing cultural diversity and linguistic heritage. Because who needs unique identities when you can have Google Translate, right?

These languages, including Afar, Cantonese, Manx, Nko, Punjabi (Shahmukhi), Tamazight (Amazigh) and Tok Pisin, are now at the mercy of Google’s algorithmic overlords. The company claims to have added support for over 614 million speakers, but at what cost to their cultural autonomy?

Google’s announcement is a veiled attempt to further entrench its dominance in the global language market. The company is using its PaLM 2 AI model to “translate” languages, but what does that really mean? Is it simply a euphemism for linguistic imperialism?

Issac Caswell, a software engineer at Google, claims that the company’s approach prioritizes the most commonly used varieties of each language. But what about the languages with no active speakers? Are they just being preserved as museum pieces, frozen in time and stripped of their cultural significance?

Google’s initiative to support 1,000 languages through AI is a thinly veiled attempt to standardize language and erase regional dialects. It’s a digital colonialism that threatens to homogenize cultures and languages, reducing them to mere commodities for Google’s algorithmic grasp.

Meanwhile, Apple’s translation app, which supports just over 20 languages, is being touted as a feeble alternative to Google’s linguistic dominance. But is it really a contest? Can Apple’s translation app compete with Google’s AI-powered juggernaut?



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