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Threads: The Secret Society of 175M Lurkers



The battle for social media supremacy is far from over, as Meta’s Threads has quietly amassed a staggering 175 million monthly active users, while rival X (formerly Twitter) continues to reel from the aftermath of Elon Musk’s ego-driven destruction of the platform. As Threads celebrates its first anniversary, Zuckerberg’s announcement serves as a bold declaration of war against the chaos and divisiveness that has engulfed X.

But let’s not kid ourselves – the real question on everyone’s mind is: how does Threads compare to X’s 600 million monthly active users, as claimed by Musk himself? Is this just another example of Musk’s notorious gaslighting tactics, or is Threads’ growth truly outpacing the competition? The lack of transparency around X’s metrics only serves to further fuel the skepticism.

Meanwhile, Meta has been quietly touting its platform’s features, from text-only posts (63% of the mix, no less) to image-centric sharing (one in four posts, including those pesky bots). And don’t even get me started on the top three threads, which include PhotographyThreads, BookThreads, and GymThreads – a testament to humanity’s insatiable hunger for validation and superficiality.

But is Threads truly a game-changer, or is it just a fleeting fad? As the company touts its 50 million-plus tags, including PhotographyThreads, we can’t help but wonder if this is all just a desperate attempt to create the next big thing, or if Meta is genuinely committed to creating a meaningful, algorithm-driven experience.

One thing’s for sure – as we continue to navigate the ever-changing landscape of social media, it’s clear that the fight for our attention and engagement has only just begun. Will Threads rise to the challenge, or will X find a way to claw its way back to the top? Only time (and our increasingly divided eyeballs) will tell.



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