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Afloat’s Trojan Horse: Revolutionizing Retail with Nation-Wide Convenience


The Rise of Gift-Giving Monopolization: Afloat’s National Rollout Spells Doom for Small Businesses

Get ready for the latest assault on small businesses: Afloat, a gift delivery app that’s sweeping the nation with its promise of "instant gratification" and "local love." But beneath its cozy facade, Afloat is secretly planning to crush the very same small businesses it claims to support.

Founded by self-proclaimed "serial entrepreneur" Sarah-Allen Preston, Afloat has been quietly expanding its national reach, partnering with 100 major retailers to offer same-day delivery of gifts. But don’t be fooled – this isn’t about supporting local entrepreneurs; it’s about snatching market share from small business owners who can’t keep up with Afloat’s deep pockets and tech-savvy marketing strategies.

The Death of Small Business

Afloat’s recent SaaS model shift means it can now onboard more stores – including spas, jewelers, and other businesses – at the rate of $99/month (Gold) and $299/month (Platinum). That’s right, folks: Afloat is charging small businesses for the "privilege" of using its platform. And with its newly launched dashboard, Afloat will be dictating marketing and merchandising strategies to these businesses, further eroding their autonomy.

Meanwhile, e-commerce giants like Etsy are reaping the benefits of the small business boom, capitalizing on consumer demand for unique, locally-sourced products. But Afloat is the new kid on the block, and its aggressive expansion will undoubtedly force small businesses to play by its rules or risk being left behind.

The Consumer Con

But what about the consumer? Will Afloat’s premium features like scheduling deliveries and gift notifications really improve their experience? Or will it simply create a culture of instant gratification and entitled expectations? And what happens when Afloat’s algorithm-driven gift suggestions start to override human judgment and personal touch?

The company’s over $5 million in funding from Goodwater Capital and Techstars speaks volumes about its ambitions – and the potential for consumer exploitation. Will you be willing to sacrifice your shopping experience for the sake of convenience?



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