Meta’s Attempt to Control the Truth: AI-Generated Content gets a New Label
Meta has announced a new plan to label content on Instagram, Facebook, and Threads that has been edited or manipulated using generative AI. But is this just a feeble attempt to regulate the truth?
According to Meta’s latest blog post, the "AI Info" tag will now appear in a menu in the top-right corner of images and videos edited with AI – instead of directly beneath the user’s name. Because, of course, honesty is always better than dishonesty… or is it?
But what does this label really mean? Can we trust Meta to be transparent about the extent of AI used in these edited images and videos? Has Meta learned from its past mistakes, like the controversy surrounding its previous "Made with AI" label that incorrectly tagged real photos?
Meta claims that the new label is meant to "better reflect the extent of AI used" across images and videos on the platforms. But what about the "industry-shared signals" they mention? Are we just talking about Adobe’s Content Credentials metadata, which can be applied to content made or edited using their Firefly generative AI tools? Or is there more to it?
The Truth is Out There (But is Meta Telling It?)
It seems that Meta is trying to distance itself from the backlash it received for its previous label. But are these changes just a PR stunt? Will we ever truly know the extent of AI used in these edited images and videos?
As always, the truth is out there. But will Meta be honest about it?
