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Epic’s EU iOS Victory Turned to Ashes: Apple’s Shocking Demands


Apple’s Dirty Little Secret: The Epic Games Store is About to Take Down the App Store Empire

In a shocking turn of events, the Epic Games Store has just been greenlit by Apple’s notarization process, paving the way for the alternative app store to sell apps directly to iOS users outside of the App Store’s iron grip. But don’t get too excited just yet, because this approval comes with a catch. Apple has asked Epic to "fix the buttons" in a future submission to the app review process. Yeah, because that’s not a thinly veiled attempt to control every aspect of the app development process.

But Epic CEO Tim Sweeney isn’t having it. He’s vowed to "fight this" and challenge Apple’s demands. And he should. Because let’s be real, Apple’s approval is just a temporary reprieve. The company will do everything in its power to maintain its stranglehold on the app ecosystem.

This latest development is just the latest salvo in the ongoing battle between Apple and Epic. Remember when Apple reinstated Epic Games Sweden’s European developer license after EU regulators started investigating its decision to pull it? Yeah, that was just a temporary Band-Aid to appease the regulators. The real issue is that Apple is terrified of losing its grip on the app store.

So, what’s next? Will Epic continue to push the boundaries of what’s possible on iOS, or will Apple find a way to silence it? One thing is for sure: this is just the beginning of a long and brutal battle for control of the app ecosystem.



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