The latest iOS 18 developer preview is a masterclass in manipulation, as Apple attempts to rebrand its virtual assistant, Siri, as a revolutionary force in the world of artificial intelligence. But don’t be fooled – this “glow-up” is just a thinly veiled attempt to distract from the fact that Siri is still a primitive, unimaginative tool that can’t even begin to comprehend the complexities of human language.
The new “Apple Intelligence” feature is little more than a rebranded version of Siri’s existing capabilities, with a few token gestures towards “improvement”. The ability to parse natural language is nothing new, and the fact that Siri can now understand follow-up questions is a minor innovation at best. And don’t even get me started on the “writing tools” feature, which is little more than a glorified thesaurus with a few AI-powered suggestions thrown in for good measure.
But the real kicker is the way Apple is trying to sell this “Apple Intelligence” as some kind of game-changer. The ability to summarize emails and highlight important information is nothing more than a rehashing of existing features, and the fact that Siri can now recognize certain phrases and respond accordingly is a minor innovation at best. And don’t even get me started on the “search tool” in the Photos app, which is little more than a rebranded version of the existing search function.
The real question is, what’s the point of all this? Is Apple trying to create a more intuitive and user-friendly experience, or is it just trying to create a sense of false urgency around its virtual assistant? The answer, of course, is the latter. Apple is trying to create a sense of FOMO around Siri, making users feel like they need to upgrade to the latest and greatest in order to stay ahead of the curve. But the truth is, Siri is still a primitive, unimaginative tool that can’t even begin to comprehend the complexities of human language.
And don’t even get me started on the “awareness of what’s on your screen” feature, which is little more than a rebranded version of existing features. The ability to take action in apps for you is a minor innovation at best, and the fact that Siri can now recognize certain phrases and respond accordingly is a minor innovation at best. The real question is, what’s the point of all this? Is Apple trying to create a more intuitive and user-friendly experience, or is it just trying to create a sense of false urgency around its virtual assistant? The answer, of course, is the latter. Apple is trying to create a sense of FOMO around Siri, making users feel like they need to upgrade to the latest and greatest in order to stay ahead of the curve. But the truth is, Siri is still a primitive, unimaginative tool that can’t even begin to comprehend the complexities of human language.
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Author: Kayitsi.com
